Strategic Marketing Manager (Senior)

Marketing job in Gibraltar! As Senior Strategic Marketing Manager you will be responsible for the marketing strategy and innovation leadership for all the digital brands, driving marketing impact to surpass £135m GGR target and accountable for maximising ROI targets achieved across all campaign marketing channels, including integrated marketing campaigning, partnerships and multichannel initiatives.

Senior Strategic marketing Manager Responsibilities:

• Plan and implement the marketing strategy, including all functional responsibilities of integrated marketing campaigns, content marketing, digital PR, multichannel campaigns, campaign and Sponsorship/partnerships, including budget planning, audience profiling and targeting, purchasing media, post campaign analysis and on going optimisation
• Manage the delivery of campaigns for the digital business, including BAU and bespoke acquisitions campaigns
• Liaising with the wider departments to achieve brand and wider marketing obligations.
• Create, analyse and deliver campaign analysis on a weekly basis to the head of marketing and strategic stakeholders
• Lead the team that manages marketing coordination, planning, Content marketing, SEO and PR for all Digital channels
• Responsible for £25m cost control across all marketing campaigns and £30m GGR target
• Responsible for driving strategic recommendation, by monitoring and benchmarking competitor campaign/ financial performance and managing the media plan from multiple 3rd party agencies
• Driving incremental new customers and increasing value of existing ones

Senior Strategic marketing Manager Requirements:

• Significant experience in the planning of and execution of large marketing campaigns and ideally integrated marketing plans
• Be familiar with project management practice and tools
• Significant experience in developing, implementing and measuring performance marketing campaigns across a mix of channels
• Significant senior digital marketing strategy experience, understand a cross channel response measurement framework
• Strong analytical and communication skills, with a very strong Commercial awareness and focus
• Ability to lead and manage colleagues indirectly and directly with the wider digital marketing team
• Strong coaching and commercially focussed leadership experience
• Ability to work well under pressure
• Must be creative and ideally have a background of working with a creative agency
• Total integrated marketing experience both on and offline - essential

To Apply

If you are interested in this role and want to know more apply now for further information or call +350 200 69999 for a chat with one of our Consultants.