Strategic Marketing Manager (Senior)

Job Details

Gibraltar, Gibraltar Salary: Plus benefits
Sector: Online Gaming, Marketing Type: Permanent
Start Date: ASAP Contact: Steven Brady

As Senior Strategic Marketing Manager you will be responsible for the marketing strategy and innovation leadership for all the digital brands, driving marketing impact to surpass £135m GGR target and accountable for maximising ROI targets achieved across all campaign marketing channels, including integrated marketing campaigning, partnerships and multichannel initiatives.

Senior Strategic marketing Manager Responsibilities:

  • Plan and implement the marketing strategy for our clients digital including all functional responsibilities of integrated marketing campaigns, content marketing, digital PR, multichannel campaigns, campaign and Sponsorship/partnerships, including budget planning, audience profiling and targeting, purchasing media, post campaign analysis and on going optimisation
  • Manage the delivery of campaigns for the digital business, including BAU and bespoke acquisitions campaigns
  • Liaising with the wider departments to achieve brand and wider marketing obligations.
  • Create, analyse and deliver campaign analysis on a weekly basis to the head of marketing and strategic stakeholders
  • Lead the team that manages marketing coordination, planning, Content marketing, SEO and PR for all Digital channels
  • Responsible for £25m cost control across all marketing campaigns and £30m GGR target
  • Responsible for driving strategic recommendation, by monitoring and benchmarking competitor campaign/ financial performance and managing the media plan from multiple 3rd party agencies

Senior Strategic marketing Manager Requirements:

  • Significant experience in the planning of and execution of large marketing campaigns and ideally integrated marketing plans
  • Be familiar with project management practice and tools
  • Significant experience in developing, implementing and measuring performance marketing campaigns across a mix of channels
  • Significant senior digital marketing strategy experience, understand a cross channel response measurement framework
  • Strong analytical and communication skills, with a very strong Commercial awareness and focus
  • Ability to lead and manage colleagues indirectly and directly with the wider digital marketing team
  • Strong coaching and commercially focussed leadership experience
  • Ability to work well under pressure

To Apply

Please click on the apply button and upload your CV, or alternatively contact Steven Brady, Principal Consultant on +44 207 183 6462 or +350 200 69999 or email

We have a variety of jobs within the Online Gaming sector ranging from £25k to £150k, so if this one is not suitable please get in touch to discuss other exciting opportunities.