Poker Marketing Manager

Poker Marketing Manager | Competitive salary + bonus + benefits + an excellent relocation package | Malta

SRGEurope has been appointed to recruit a Poker Marketing Manager to join a high profile online gaming provider in Malta.

The Poker Marketing Manager will develop, implement and execute a services strategy. You will implement promotions and marketing campaigns, liaise with affiliates and other marketing partners and collaborate with internal departments.

Poker Marketing Manager - Key Responsibilities:

• Work closely with affiliates and other marketing partners to create campaigns that attract new players to the customers' brands, and that improve retention and loyalty among existing players
• Develop CRM campaigns and promotions to acquire, retain, convert and reactivate poker players
• Develop a cross-sell strategy, to upsell poker players to other gaming verticals and vice versa
• Lead an initiative to revamp the customer's websites, with a focus on Search Engine Optimisation and ongoing improvement of discoverability
• Engage with the customer to share ideas, workshop solutions, continuously improve performance and to ensure that the customers' brand guidelines are always followed
• Continuously inform the customer of marketing activity and ensure buy-in and sign-off from stakeholders
• Act as an escalation point for support issues relating to the role
• Implement all aspects of the poker network's promotions offering, utilising all tools available to maximise the customer's performance
• Routinely conduct market research to support the customer and the services offering
• Provide support, knowledge sharing and training to other members of the team

Poker Marketing Manager - Requirements:

• 5 years' experience in a similar role
• Poker knowledge
• Expertise in online marketing for the eGaming industry, ideally in a B2C role
• Commercial awareness and 'business sense'
• Future facing, with a view on how emerging products and trends will affect the business
• Outstanding communicator, both written and verbal, with an ability to simply and concisely explain complex issues
• Ability to work to tight and unpredictable timescales
• Strong analytical skills and effective decision making
• Technically capable with a desire to translate data findings and customer demands into growth opportunities
• Additional languages a plus, (especially Swedish, Norwegian, Finnish or Danish)
• Ability to interpret data, analyse player behaviour, game patterns and drive results

To Apply

If you are interested in this role press apply now and if you want to know more e-mail us at support@srgeurope.com or alternatively call +350 200 69999 for Gibraltar or 0207 183 6462 for UK.

Marketing |Online Gaming |Poker |B2C | CRM campaigns