|Gibraltar||Salary: Plus benefits, Healthcare, and relocation|
|Sector: Online Gaming, Tech, Marketing||Type: Permanent|
|Start Date: asap||Contact: Ebony Jacks|
Mobile Bingo Marketing Executive - Salary competitive depending on experience + benefits + relocation assistance – Gibraltar
SRGEurope has been appointed to recruit a dynamic Mobile Bingo Marketing Executive to work with the Digital Marketing team and external media agencies.
The Mobile Bingo Marketing Executive will work across all mobile campaigns for native, hybrid, wrapped and html5 applications ensuring that best practices are adhered to and the Brand guidelines are maintained throughout.
Mobile Bingo Marketing Executive Key Responsibilities:
- Developing campaign initiative ideas around payday cycles and events which will be driven through the mobile display and social media mobile channels
- Analysing the performance of campaigns and identifying opportunities in order to hit and exceed targets
- Co-ordinating activities with in-house acquisition team and agency teams to ensure that maximum alignment between internal and external entities
- Implementing a/b testing on a range of display and social media campaigns with the view of yielding the optimal ROI metrics on campaign spend
- Developing creative and ensuring that creative material is aligned to brand guidelines when working alongside the following departments (CRM, Design, Digital Marketing and Product Teams.
- Support the Digital Marketing team with regular competitor analysis
- Creating and managing banner and video creative to meet the demand of weekly, monthly and seasonal digital marketing campaigns with the support of design and acquisition teams
- Ensuring campaign tracking is implemented correctly so advertising spend can be efficiently measured and attributed back to the relevant spend channel
- Producing reports and presenting findings and recommendations from your analysis on a weekly and monthly basis to the Senior Mobile Marketing Manager
- Managing, testing and optimising mobile display and social media campaigns with marketing agencies and internal acquisition teams
Mobile Bingo Marketing Executive Experience and Skills:
- Understanding of mobile technologies and tools such as iOS, Android, Sensor Tower, App Annie, ITunes Connect and others
- Previous experience in a Digital and Bingo marketing role
- Strong Excel and web analytical skills
- Experience of managing large campaigns
- Be a strategic thinker with excellent communication skills
- Comfortable with manipulating and analysing large data sets
- Ability to see trends and patterns in data and relate changes to performance
- Excellent attention to detail and the ability to effectively multi task
Our client is a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career.
Please click on the 'apply' button and upload your CV and a Cover Letter or alternatively contact Ebony Jacks, Recruitment Consultant on +350 200 69999
We have a variety of jobs within the Online Gaming sector ranging from £25k-£100k, so if this one is not suitable please get in touch to discuss other exciting opportunities you can apply for.