|Gibraltar||Salary: Competitive salary plus benefits|
|Sector: Tech||Type: Permanent|
|Start Date: ASAP||Contact: Robert Ally|
Marketing Technology Manager | PowerBI / Tableau | Online Gaming | Gibraltar
SRGEurope have been appointed to recruit a Marketing Technology Manager for a large, innovative gaming company with a base in Gibraltar. This candidate is passionate about Marketing Technology and understands the value that data and analytics can bring to the business. You will be responsible for aligning process, and technology to organize marketing execution for the team. Additionally, you will maintain and govern the global marketing automation system for our UK and international regions and arm the marketing organization with the tools they need to be successful. You will own the marketing technology stack and ensure digital marketing execution, accurate lead delivery, follow up, action, tracking and reporting.
This is a new and varied role so we're looking for someone with the right skills and attitude who can work with us to help shape our data journey.
If you are an experienced Marketing Technology Manager and looking to take the next step in your career then this could be the role for you.
What's on offer to you?
Above market competitive basic salary depending on qualifications
Extensive benefits including bonus
Flexible working, 1 or 2 days from home
Genuine career progression
What You Will Be Doing
Strong understanding of marketing automation and Martech - the data pipeline journey.
Assume responsibility for the management of the marketing technology stack across all platforms.
Transforming the analytics requirements and in representing the marketing team's requirements of web analytics, proactively monitoring performance KPIs and drive channel and funnel optimisation at both an aggregated and marketing channel level.
Oversee implementation of 3rd party marketing provider data and data transfer to tombola.
Drive mandate for tracking and tagging requirements between agencies, 3rd parties and internal departments.
Developing a matrix of tools which will create analytical autonomy for marketing.
Hands-on experience of configuration of the Google Marketing Platform (GMP)
Using Custom Floodlight Variables alongside the Data Layer to enrich reporting
Familiarity with Tag Management platforms and how they work alongside ad servers
Support development of data management platform for enhanced targeting
What You Will Need to Succeed In This Role
Expertise in digital analytics with knowledge of Google Analytics
Knowledge and experience working with marketing platform data such as Facebook, Google Ads, SA 360, Appsflyer etc.
Experience developing and implementing new processes and technologies, while driving adoption and compliance.
Understanding of attribution techniques
Comfortable using raw data and creating actionable insight
Experience of a data visualisation or BI tool such as Tableau or Power BI are preferred.
Experience on tracking implementation
Gambling experience advantageous
If you are an experienced Marketing Technology Manager, and this is the challenge that you are looking for in your career, get in touch with me today.
Please click on the 'apply' button and upload your CV and a Cover Letter or alternatively contact Robert Ally by email firstname.lastname@example.org or call 0207 183 6462.
Gibraltar is a British Overseas Territory on the edge of the Iberian Peninsula neighbouring Southern Spain. It boasts 300 days of sunshine per year, a relaxed out of work lifestyle and is easily accessible to the rest of Europe from Gibraltar and Malaga airports. The primary currency in Gibraltar is pounds/sterling and there are excellent English speaking schools if you are relocating with your family. We will help you with your relocation process about which you can read here: https://www.srgeurope.com/working-in-gibraltar/relocating-to-gibraltar.
Data | Marketing | Power BI | Tableau | iGaming