Head of Marketing & CRM - Fluent Italian

Head of Marketing & CRM - Fluent Italian | Competitive salary + excellent benefits package, relocation assistance | Switzerland

SRGEurope has been appointed to recruit a Head of Marketing & CRM Manager - to join a high profile and fast growing online gaming company in Switzerland. The Head of Marketing is responsible to define, implement and track the overall marketing strategy: to drive customer acquisition, optimize the Digital Marketing campaigns across all channels, optimize the UX and oversee all Customer Service process. The Head of Marketing & CRM will work in collaboration with the Head of Product, the Head of Operation Process, and E-payments & Compliance and Marketing teams as aligned to the company's strategic plan.

Head of Marketing & CRM Responsibilities:

• Define, plan, execute and track the digital marketing strategy of the online business (including SEM, SEO, social media, ADV, affiliation program).
• Be fully responsible of the P/L of the marketing and CRM budget.
• Contribute to the budgeting process (including monitoring anMad reporting to the Online Director).
• Design, build and maintain the social media presence of the Casino online brand.
• Measure and report performance of all CRM and digital marketing campaign and assess against investment (ROI and KPIs) - including upselling, cross selling, retention and churn prevention campaign.
• Analyse the market, identify trends and insight and optimize spend and performance.
• Optimize the user experience and responsible of the web site management.
• Utilize strong analytical skills to evaluate end to end customer experience across multiple channel and customer touch point.
• Continuously measure the performance of the personnel in charge of, and take immediate action as necessary to rectify deviations to agreed targets, goals and objectives.
• Support the Online Director as appropriate with tactical and strategic tasks, such as but not limited to annual budget preparation, continuous performance monitoring and reporting.
• Continuously refine and improve processes to maximize the function quality of work and efficiency.
• Cross-border alignments with relevant stakeholders to secure transparency and clear communication for operational and commercial matters

Head of Marketing & CRM Requirements:

• Five years of international digital Marketing or CRM experience.
• Demonstrable experience leading and managing ADV campaigns, acquisition and affiliation programs.
• Strong business acumen and ability to synthesize complex & conflicting data streams.
• University degree in business economics, MBA, MSc or equivalent.
• Experience working in an international & multicultural organization.
• People management experience, including hiring in high growth environment and managing underperformance.
• Ability to understand technology on an aggregated level and complex solution selling techniques.
• Experience in the gambling industry a great advantage.
• Fluent Italian + another language (preferably French, English or German).

To Apply

If you are interested in this role press apply now and if you want to know more e-mail us at support@srgeurope.com or alternatively call +350 200 69999 for Gibraltar or 0207 183 6462 for UK.

We have a variety of jobs ranging from £25k-£100k, so if this one is not suitable please visit our website www.srgeurope.com for other exciting opportunities you can apply for.

Fluent Italian | International Digital Marketing | Degree educated | Business acumen | Online