CRM Manager

Job Details

Gibraltar Salary: Competitve Salary + Benefits
Sector: iGaming, Marketing Type: Permanent
Start Date: ASAP Contact: Ebony Jacks

CRM Manager | Competitive salary + benefits package | Online gaming | Gibraltar

SRGEurope has been appointed to recruit an experienced CRM Manager on behalf of our client with offices based in Gibraltar.

As the CRM Manager you will develop the communication strategy across email, SMS and direct mail, create campaigns that drive retention and customer loyalty and look after the whole lifecycle of the campaigns including, segmentation, welcome and re-engagement programs

CRM Manager Responsibilities:

  • Plan, implement and analyse CRM campaigns
  • Provide insights and identify target groups for CRM initiatives
  • Campaign tracking, analysis, reporting and revision of conversion, retention and reactivation plans Plan and design user flows for different player's status, which will occur once a specific trigger/s is set
  • Analyse the response rate and ROI to the campaigns
  • Test, monitor and optimize the offers in our emails, SMS and other real-time communications by using multiple test/control methodologies
  • Use analytics and business judgment to identify and solve business problems
  • Provide analytical insights for business issues
  • Support ad-hoc analysis
  • Work on multiple projects at a time in a fast-paced, results-oriented environment

CRM Manager Requirements:

  • Fluency in English
  • Proven experience ideally gained over a minimum of 2 years, in a similar level CRM role in a similar gaming company, preferably (but not essential) in the online gambling sector
  • Experience of managing customer lifecycle campaigns, delivering customer loyalty, experience of using campaign management tools
  • Working knowledge of databases and email platforms
  • Excellent communication and interpersonal / influencing skills


  • Strong knowledge in MS SQL and Excel, including procedures and job management
  • Previous experience with designing Excel based reports (using ODBC connection) preferred
  • Previous experience using MS BI tools (SSIS / SSRS / SSAS)
  • Additionally, a Spanish speaker with experience in LATAM Markets a big advantage

Why Gibraltar?

Gibraltar is a British Overseas Territory on the edge of the Iberian Peninsula neighbouring Southern Spain. It boasts 300 days of sunshine per year, a relaxed out of work lifestyle and is easily accessible to the rest of Europe from Gibraltar and Malaga airports. The primary currency in Gibraltar is pounds/sterling and there are excellent English speaking schools if you are relocating with your family. We will help you with your relocation process about which you can read here:

To Apply

If you are interested in this role press apply now and if you want to know more e-mail us at or alternatively call +350 200 69999 for Gibraltar or 0207 183 6462 for UK.

CRM Manager | CRM Specialist | Online Gaming | Gibraltar