App Marketing Executive

Job Details

Gibraltar, Gibraltar Salary: Plus benefits
Sector: iGaming, Marketing Type: Permanent
Start Date: ASAP Contact: Ebony Jacks

Marketing job in Gibraltar! The App Marketing Executive will support all app marketing operational activity, from planning to execution across ASO (App Store Optimisation) and paid app marketing for all company brands.

App Marketing Executive Responsibilities will include but not limited to:

  • Assist in natural app marketing, working with suppliers and internal departments to ensure maximum exposure in app store organic rankings for targeted terms.
  • ID suitable keywords for ASO based on volume, relevancy and competiveness by thorough competitor and app store analysis.
  • Lead ASO optimisation through experimentation to understand algorithm change and develop optimisation strategy based on it.
  • Manage all performance reporting and campaign monitoring to ensure campaigns achieve ASO and app marketing targets, including tracking keyword positions, click through, conversion and performance KPIs (new players, CPA and ROI).
  • Manage and operate BAU paid app advertising to achieve targeted acquisition and return/repeated downloads/visits.
  • Manage app store listings to ensure apps are suitably represented, both in terms of creative, copy and offers to garner the best possible click through rates, by working with internal and external support teams.
  • Manage and administer marketing requirements for the app build, including documenting and organising new marketing materials for App Store and Play Store submissions.
  • Responsible for maintaining the BAU relationships with Google and Apple - and other required supplier.
  • Understanding tracking methods used for app acquisition.

App Marketing Executive Requirements:

  • Demonstrated interest in digital marketing and ideally app marketing with good knowledge of its terminology and the tools and skills required to meet the App marketing objectives.
  • A good communicator who is comfortable with reading data and using it to inform actions.
  • Demonstrated ability to work well with a variety of people and teams.
  • Excellent written and verbal skills, with a strong attention to detail.
  • An interest and knowledge of online gaming is preferred.
  • Comfortable with change and being challenged.
  • Methodical in their work, with strong organisational skills.
  • Works well in a team and able to share ideas and experience.
  • Able to work on their own initiative and stays motivated and learns from setbacks.
  • Able to meet business expectations on quality of work and meeting required deadlines.

The Company

Our Client is a forward thinking and dynamic International company looking to expand on their already brilliant and dedicated colleagues. They offer a fun working environment and the opportunity to progress your career.

To Apply

If you would like to proceed to the next stage press apply now, if you want to know more e-mail us at or call us for Gibraltar +350 200 69999, for UK 0207 183 6462 we look forward to hearing from you.


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