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Acquisition Manager

Job Details

Gibraltar Salary: Competitive Salary + Benefits
Sector: Marketing Type: Permanent
Start Date: ASAP Contact: Robert Ally

Acquisition Manager | Online Gaming | Gibraltar |Excellent salary package

SRGEurope has been appointed to recruit an Acquisition Manager, the role will be looking to spearhead our client's new player acquisition strategy. This will be driving both volume and value while having the sharpest focus on ROI, budgeting, planning and optimisation. As Acquisition Manager, you will have access to world-class tools, unmatched experience, a wide range of channels to advertise and a unique brand identity, everything you need to be a huge success in this role.

What's on Offer?

  • Competitive salary plus extensive benefits, health, gym, food

  • Growing business with genuine career opportunities

  • Technology driven environment

What you will be doing:

  • Deliver the acquisition strategy across all channels and evolve the client's media-mix.

  • Work closely with the Head of Marketing on the budgeting, forecasting & target setting for all appropriate channels.

  • Full ownership and responsibility for PPC, Affiliates (revenue share, CPA and hybrids), Display, Mobile App Ad Networks, Paid Social, Sponsorship Activation, SEO & ASO.

  • Work alongside the Head of Marketing on defining and establishing a brand-building & media strategy.

  • Develop and optimise the clients new player conversion funnels.

  • Develop cross-device strategies to efficiently drive converting app/mobile web & desktop traffic.

  • Use data to shape and define all tactical initiatives.

  • Manage media buying across biddable channels, ensuring a laser sharp focus on cost management.

  • Be the owner of off-site brand identity, create compelling advertisements which engage with prospective audiences to drive conversions.

  • Manage the relationship with key strategic partners /agencies contracted to support the acquisition growth.

  • Provide monthly spend reconciliation updates and own the supplier invoice management process with Finance.

  • Play an active role in bonus abuse identification and mitigation from new players.

  • Work closely with wider stakeholders to ensure that the acquisition strategy is fully aligned with business initiatives.

  • Become an expert on responsible gaming.

  • Provide mentoring, leadership, training and support to direct reports.

What you will need to succeed:

  • Have a minimum of 3 years commercial experience in an acquisition focussed iGaming role.

  • Have experience in strategy setting, inclusive of both forecasting and budgeting.

  • Have management experience.

  • Have extensive paid media buying experience across biddable channels.

  • Have experience with different attributional conversion frameworks.

  • Have operational experience across Google Ads, Facebook, Affiliate programmes and Advertising Exchanges.

  • Have experience using Google/Adobe Analytics, Google Tag Manager, Google Optimize, Appsflyer & PowerBI.

  • Have experience using JIRA or similar.

  • Have had exposure to large budget management and cost control.

  • Have a data-first mindset and experience in reporting findings.

  • Have a strong commercial background, with exemplary negotiation skills.

 

 

To Apply

 

Please click on the 'apply' button and upload your CV and a Cover Letter or alternatively contact Robert Ally, Consultant by email Robert.ally@srgeurope.com or call Gibraltar +350 200 69999.

 

Why Gibraltar

 

Gibraltar is a British Overseas Territory on the edge of the Iberian Peninsula neighbouring Southern Spain. It boasts 300 days of sunshine per year, a relaxed out of work lifestyle and is easily accessible to the rest of Europe from Gibraltar and Malaga airports. The primary currency in Gibraltar is pounds/sterling and there are excellent English speaking schools if you are relocating with your family. We will help you with your relocation process about which you can read here: https://www.srgeurope.com/working-in-gibraltar/relocating-to-gibraltar.

 

Key Words: Acquisition Manager |Online Gaming|Strategy |Media Buying| Budgeting |Gibraltar

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