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Acquisition Manager

Job Details

Gibraltar Salary: Competitive Salary + Benefits
Sector: Marketing Type: Permanent
Start Date: ASAP Contact: Robert Ally

Acquisition Manager | Gibraltar | Gaming, media, marketing, PPC, social, Acquisition

SRG are working with a leading UK&I gaming company to find an Acquisition Manager, you will join a company with a fun work environment, well established team and growth plans for UK/EU. As the Acquisition Manager you manage an in-house digital marketing team that looks after Digital Media (Paid Social, Display & Video), PPC, SEO, Affiliates and Performance Partnerships, Mobile Apps (ASO, Networks, & App Growth strategies).

Acquisition Manager Responsibilities

  • Supporting the Head of Digital Marketing in creating and executing the digital acquisition strategy with the explicit aim of growing traffic & revenue.

  • Managing a team that looks after Digital Media (Paid Social, Display & Video), PPC, SEO, Affiliates and Performance Partnerships, Mobile Apps (ASO, Networks, & App Growth strategies).

  • Responsible for branding, acquisition, retention and retargeting strategies.

  • Responsible for the day-to-day management, optimisation, and analysis of all acquisition-focused marketing channels.

  • Work closely with a number of key stakeholders in the business, including Brand Marketing, Creative, Gaming & Sportsbook to deploy a range of digital campaigns.

  • Oversee a digital marketing calendar, forecasting and budgets in accordance with marketing plans.

  • Forecast of annual acquisition budget, by channel and brand ensuring it is aligned with ATL plan whilst working to an agreed new customer acquisition target

  • Use numerous internal + external data sources to provide weekly analytics for traffic and player value insight and adjust digital plan accordingly, to ensure optimal performance

  • Effectively manage people by building a high-quality working relationship and providing a blend of support, development and performance management that enables channel managers to work at their optimum capabilities.

Acquisition Manager Requirements

  • 5+ years' experience in digital marketing

  • Experience within the Gaming & Sportsbook industry is highly beneficial

  • Solid understanding of all key marketing channels highlighted above- Digital Media (Paid Social, Display & Video), PPC, SEO, Affiliates and Performance Partnerships, Mobile Apps

  • Experience with analytics tools including Google Analytics and Tableau

  • Working knowledge of ad serving tools

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

To Apply

If you would like to proceed to the next stage press apply now, if you want to know more e-mail us at robert.ally@srgeurope.com or call us 0207 183 6462, we look forward to hearing from you.

We have a variety of jobs ranging from £25k-£150k, so if this one is not suitable please visit our website www.srgeurope.com for other exciting opportunities you can apply for.

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